Can we use old clothes to make new fashion? A Green Friday sustainable fashion show with no new items!
- Reuse
Project overview
“Green Friday” is a movement which encourages environmentally-friendly sustainable consumption such as treating items more carefully so they last longer. The movement, created in contrast to the famous annual sale day Black Friday (the fourth Friday in November), is picking up traction in Europe and elsewhere.
As part of our work toward creating a circular economy in which the earth’s finite resources are used efficiently, Mercari held a fashion show starring outfits created by well-known stylists using only secondhand clothes. On the day of the event, popular fashion stylist Saori Oyamada and fashion advisor MB showcased outfits they put together combining old clothes brought in by Mercari users and clothes bought on Mercari. We also held a panel discussion about the future of sustainable consumption with Saori Oyamada, MB, and fashion designer Keita Maruyama.
Through events like this, we hope to show as many people as possible the potential and fun of mixing and matching old clothes to make new fashion.
As part of our work toward creating a circular economy in which the earth’s finite resources are used efficiently, Mercari held a fashion show starring outfits created by well-known stylists using only secondhand clothes. On the day of the event, popular fashion stylist Saori Oyamada and fashion advisor MB showcased outfits they put together combining old clothes brought in by Mercari users and clothes bought on Mercari. We also held a panel discussion about the future of sustainable consumption with Saori Oyamada, MB, and fashion designer Keita Maruyama.
Through events like this, we hope to show as many people as possible the potential and fun of mixing and matching old clothes to make new fashion.
Suggesting new styles based on old clothes and finding sustainable ways to enjoy fashion
Areas of circular economy covered in this experiment: Reuse
Experiment method
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We asked Mercari users to bring in clothes they no longer wear
Well-known stylists matched those items with clothes they bought on Mercari to create outfits
The stylists presented the outfits in a fashion show
We held a panel discussion about the future of sustainable consumption
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