What is necessary to make reuse of packaging materials the new standard? #PassOnMercariEcoPack

What is the Mercari Eco Pack?

• Characteristics:

  • Made of tarpaulin, a material used in products like tents that can be used multiple times

  • Uses water-resistant material and strong watertight zippers

• Use

  • If you receive a Mercari Eco Pack, you can reuse it for your next sold item

• Size

  • 312 mm x 193 mm

• Compatible shipping sizes:

  • RakuRaku Mercari Shipping (NekoPos, A4, up to 2.5 cm thick)

  • YuYu Mercari Shipping (Yu-Packet, A4, up to 3 cm thick)

Introducing the Mercari Eco Pack to our users

• As part of a series of events held for our users, we introduced the Mercari Eco Pack as a packaging reuse method for the first time and received feedback from our users.

Mercari Eco Pack collaboration with Japanese fashion magazine FraU in their special SDGs edition sold in bookstores nationwide

• On December 20th, 2019, the Mercari Eco Pack was introduced in the special SDGs edition of the Japanese fashion magazine FraU with the topic “How to start changing the world in 2020”. As a special gift for this publication, we distributed about 3000 limited edition Mercari Eco Packs to reach an environmentally-conscious audience interested in SDGs.

• • Mercari user survey 2020

  • Survey period: 3/27/2020–4/1/2020

  • Number of responses: 238,328

• Findings from this survey:

• Awareness and support for the Mercari Eco Pack
  From a total number of responses of about 240,000

  • 20% know about the Mercari Eco Pack

  • 81% support the concept

  • 76% want to use the Mercari Eco Pack

• Mercari Eco Pack usage rate
  About 12% of the respondents have already received or used the Mercari Eco Pack. Of those users:

  • The average number of times a user received the Eco Pack was 2.13 times per person. This means about 10,994 packaging units were reused.

  • 70% of respondents said they have used the Eco Pack as packaging material for shipping.

• Environmental awareness regarding packaging materials

  • About 93% of people did not have a negative impression when receiving a package using reused packaging materials.

  • About 74% of people are willing to reuse packaging materials.

  • 57.6% of people gained more environmental awareness by using Mercari