Areas of circular economy covered in this experiment: Reuse and shipping
Reuse of packaging materials
Characteristics:
Made of tarpaulin, a material used in products like tents that can be used multiple times
Uses water-resistant material and strong watertight zippers
Use
If you receive a Mercari Eco Pack, you can reuse it for your next sold item
Size
312 mm x 193 mm
Compatible shipping sizes:
RakuRaku Mercari Shipping (NekoPos, A4, up to 2.5 cm thick)
YuYu Mercari Shipping (Yu-Packet, A4, up to 3 cm thick)
Mercari user survey 2020
Survey period: 3/27/2020–4/1/2020
Number of responses: 238,328
Awareness and support for the Mercari Eco Pack
From a total number of responses of about 240,000
20% know about the Mercari Eco Pack
81% support the concept
76% want to use the Mercari Eco Pack
Mercari Eco Pack usage rate
About 12% of the respondents have already received or used the Mercari Eco Pack. Of those users:
The average number of times a user received the Eco Pack was 2.13 times per person. This means about 10,994 packaging units were reused.
70% of respondents said they have used the Eco Pack as packaging material for shipping.
Environmental awareness regarding packaging materials
About 93% of people did not have a negative impression when receiving a package using reused packaging materials.
About 74% of people are willing to reuse packaging materials.
57.6% of people gained more environmental awareness by using Mercari
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