Upcycling the Kashima Antlers 30th Anniversary Banner: Can we create value by giving new life to things that would otherwise be thrown away?
- Upcycling
Project overview
Experiment method
In producing these commemorative items, we also worked with the team at “hana,” a social welfare workshop located in Kisarazu City, Chiba that supports people with disabilities in finding work according to each of their goals and unique abilities.
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We started thinking about upcycling methods due to the environmental issue of things being thrown away after being used only once.
We asked Daisuke Ishikawa, founder of the brand “semi,” to take lead of the design and planning of these items, and decided on the item details.
The team at “hana,” a social welfare workshop located in Kisarazu City, Chiba, cleaned the tarpaulin material and produced the items.
The items were displayed at the Kashima Antlers’ stadium.
The items were also displayed at Mercari’s brick and mortar fashion store “Sustain-a-Store” as part of Mercari Green Friday Project 2021.
On February 18, 2022, the items went on sale at Mercari Shops.
We were able to produce items such as bags and pouches by upcycling the Anniversary Wall.
The items were displayed at the following locations:Kashima Antlers’ stadium on opening day & Mercari’s brick and mortar fashion store “Sustain-a-Store” as part of Mercari Green Friday Project 2021
The items are on sale on the Kashima Antlers’ official online shop
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Future Outlook
We will develop proposals to upcycle various things, in order to use finite resources carefully and thoughtfully.
Since Mercari was able to succeed in creating a system like this project, we would like to try similar upcycling projects for waste-related issues faced by the Kashima Antlers in the future.
We also hope for this system to be adopted by other sports teams and sports organizations, not just Mercari and the Kashima Antlers, to promote the upcycling of waste materials.
We worked with the brand “semi” for this particular upcycling project, but we would like to collaborate with various companies and organizations in taking on the challenge of effectively using finite resources and creating new value, in order to explore the possibilities of upcycling.