We started thinking about upcycling methods due to the environmental issue of things being thrown away after being used only once.
We asked Daisuke Ishikawa, founder of the brand “semi,” to take lead of the design and planning of these items, and decided on the item details.
The team at “hana,” a social welfare workshop located in Kisarazu City, Chiba, cleaned the tarpaulin material and produced the items.
The items were displayed at the Kashima Antlers’ stadium.
The items were also displayed at Mercari’s brick and mortar fashion store “Sustain-a-Store” as part of Mercari Green Friday Project 2021.
On February 18, 2022, the items went on sale at Mercari Shops.
We were able to produce items such as bags and pouches by upcycling the Anniversary Wall.
The items were displayed at the following locations:Kashima Antlers’ stadium on opening day & Mercari’s brick and mortar fashion store “Sustain-a-Store” as part of Mercari Green Friday Project 2021
The items are on sale on the Kashima Antlers’ official online shop
Feedback from fans
I thought the concept of taking functional items and giving them new life to avoid throwing them away was great
As a Kashima fan, I have to get my hands on these one-of-a-kind items!
I think it’s a fantastic project that also supports those with disabilities
I feel like these items will sell out instantly, since the material’s so durable and the designs are so cute
Sales results: Five of the seven items sold out within one month of going on sale (results from 2022/2/18–2022/3/18)
All proceeds from this project will be used to improve the Antlers Academy
Circulate all forms of value to unleash the potential in all people