2024.9.10
Press release

Mercari Releases AI Listing Support, Making Listing Experience Even Easier

List an Item in as Few as Three Taps by Taking a Photo, Selecting an Item Category, and Letting AI Fill Out the Item Information

Mercari, Inc. (“Mercari”) announces that, on September 10, 2024, it has released AI Listing Support, a new feature that automatically fills out item information after a user takes a photo and selects a category during the listing process.1
This feature allows users to list an item in as few as three taps.

1. Phased rollout to Mercari app users has started on September 10, 2024.

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Background

Mercari has continued to update its app with various features to give users a simple and convenient experience, from Easy Listing that allows users to list an item in as little as 15 seconds2 to No Price Listings that allows users to list an item without deciding on its price.3

Based on the results of user surveys,4 Mercari discovered some users experience pain points during the listing process, with answers such as “filling out the item information when listing an item is a hassle,” “I want to sell my unwanted items, but listing is too much effort,” and “I’m not sure how much detail to include in the item description and give up on listing it altogether.”

The release of AI Listing Support eliminates steps such as writing an item description and setting a price, making the listing process easier than ever before for first-time users and frequent listers alike.

2. Mercari Releases “Easy Listing” Feature as an Option in the Listing Process:
https://about.mercari.com/press/news/articles/20240311_kantan/
(available in Japanese only)
3. Mercari Releases “No Price Listings” Feature, Allowing Users to List Items Without Setting a Price:
https://about.mercari.com/press/news/articles/20240522_nopricelisting/
(available in Japanese only)
4. Based on Mercari user interviews and surveys (conducted in 2023)

AI Listing Support Overview

AI出品

When listing an item on Mercari, AI Listing Support automatically fills out necessary information such as the item description, condition, and price after a user takes a photo of the item and selects an item category. Without the need to think of a title or description, users can complete the listing process in as few as three taps. Users also have the option to edit the automatically generated information.5
From September 10, 2024, Mercari has started a phased rollout in which the AI Listing Support feature will be turned on as a default setting when listing on the Mercari app.

5. AI Listing Support’s suggestions may not always be accurate. Users are advised to check the output before listing.

How to Use AI Listing Support

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1. Tap the List button
Tap the “List” button on the app’s home screen.

2. Take or select a photo of the item
Take a photo of the item you would like to list using the camera feature or select a photo from your photo album.
– From September 10, 2024, we have started a phased rollout of turning on the AI Listing Support feature by default.
– Item information will be generated based on the photo.

3. Select an item category
On the category selection screen, select the appropriate item category.

4. Check and edit the item information
Check the AI-generated output (item title, description, condition, price, etc.) and make edits as necessary.

5. Tap the “List” button to complete the listing
Moving forward, Mercari will strive to continue leveraging technology in its service development so that more users can use Mercari with ease.

Moving forward, Mercari will strive to continue leveraging technology in its service development so that more users can use Mercari with ease.