Mercari, Inc. (“Mercari”) announces that, as of November 1, 2023, Vice President, Chief Business Officer (Marketplace) / Chief Executive Officer (Fintech) Masato Yamamoto will be appointed to the position of Vice President, Chief Executive Officer (Marketplace).
Yamamoto joined Mercari Group in April 2018 and played a fundamental role in establishing the foundation for the Group’s payment business. Since January 2022, he has served as Representative Director and Chief Executive Officer of Merpay, where he led the growth of the Group’s fintech businesses, including the credit business and credit card business. He was appointed Vice President, Chief Executive Officer (Fintech) in July 2022 in addition to his role of Chief Business Officer (Marketplace), and has since headed various initiatives spanning both Marketplace and Fintech. Going forward, he will focus on creating further Group synergy across all of Japan Region as Chief Executive Officer of both Marketplace and Fintech.
Profile (as of November 1, 2023)
Vice President, Chief Executive Officer (Marketplace) / Chief Executive Officer (Fintech)
Masato Yamamoto completed his master’s in the Graduate School of Interdisciplinary Information Studies at the University of Tokyo in 2004. After working at NTT Docomo, he began working as the Head of Partner Sales in the Enterprise Division at Google Japan in 2008. In 2014, he became the Head of Business Development and Sales at Square Japan, and in 2016, he became the Head of Apple Pay Merchant Business at Apple Japan. He joined Merpay as CBO in April 2018, where he oversaw general business operations, such as credit design and merchant development. In January 2022, he assumed the role of Merpay CEO. He was appointed Vice President, Chief Executive Officer (Fintech) in July 2022, and joined Mercoin’s Board of Directors. He has also held the additional role of Vice President, Chief Executive Officer (Marketplace) since November 2023.
Mercari will continue to strive to achieve its Group mission: “Circulate all forms of value to unleash the potential in all people.”