Empowerment of Individuals and Society
この取り組みを通じて目指すゴール: Goal:
By creating opportunities for anyone to realize their dreams and contribute to society and the people around them, we will achieve a world that unleashes the potential in all people.
New Group Mission
Circulate all forms of value to unleash the potential in all people
“What can I do to help society thrive with the finite resources we have?” The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential.
Mercari Japan
Create value in a global marketplace where anyone can buy & sell
“Create value in a global marketplace where anyone can buy & sell.” This mission comes from our desire to create a more prosperous society that reuses its resources and in which individuals can realize their dreams, by allowing anyone to enjoy the ease of buying and selling items on our marketplace. Through Mercari, for example, the old clothes still hanging in your closet or the unneeded belongings that you would normally throw out can instead be given to someone who needs them. It means that items which no longer hold any value for one person can be transformed into new value for someone else. We believe that by expanding this marketplace across borders, cultures, and languages to reach a global audience, we can create a circular economy where people take better care of the items they use.
Mercari US
To build the go-to marketplace for hassle-free selling and discovering deals
Mercari US updated its mission statement in April 2025, guided by a refreshed set of value propositions that reflect our commitment to our customers. The renewed mission statement reaffirms what we stand for and where we’re headed. Whether you’re hunting for everyday fashion, rare collectibles, or one-of-a-kind finds, our marketplace is a go-to destination for great deals. For sellers, we’re making it even easier to list and sell, with intuitive tools designed to support their success.
As we grow, our commitment to safety, trust, and reliability remains stronger than ever. Every interaction on our platform is backed by transparent policies and dedicated support. We’re creating a marketplace where secondhand means trusted, friendly, and rewarding.
At our core, we continue to believe that sustainable shopping isn’t just a trend—it’s the future. We’re proud to keep building a marketplace where every transaction supports a smarter, more sustainable way to shop.
Merpay
Building trust for a seamless society
“Building trust for a seamless society.” This has been Merpay’s mission since the company’s founding. It says that Merpay will create a “seamless society,” where each individual’s “trust”—built through use of the Mercari marketplace app and the Merpay mobile payment service—is visualized and becomes the basis for allowing users greater freedom in how they use their money. We believe this will not only allow everyone an unprecedented level of freedom and equality in how they use their money, enabling them to obtain the things they want, it will also create a society where people can realize their dreams. Merpay’s goal isn’t to create a more simple and convenient form of money. Rather, we believe our goal and our mission is to transform society, people’s relationship with money, the way people work, and how people achieve their dreams.
Mercoin
Circulate your value, anywhere and everywhere
We believe that every one of us holds untapped potential and that everything has value regardless of its form. At Mercoin, we are creating products that help people unleash their potential, empowering them to create and circulate value. Beyond goods. Beyond money. We envision a world where anyone can easily exchange cryptoassets, digital assets, and any other forms of value, utilizing cutting-edge technologies to break the boundaries of what is possible.
Kashima Antlers FC
All for One
Kashima Antlers FC is a professional soccer club aiming to compete at a top level globally and be one of the most successful clubs in the world, based on its mission of “All for One.” In terms of our competitive ability, we aim for victory in every championship we play in, whether in Japan or abroad. On the business front, we aim to provide new value to our fans and local communities through our partnerships with those communities and our business partner Mercari, Inc. The most important thing to us as a soccer club is having our team continue to earn titles. Each of us has a different station and role, but our work shares the same goal. We share our mission of “All for One” and always continue to evolve and challenge ourselves in its pursuit.
Creating a World That Circulates All Forms of Value
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Circulate all forms of value to unleash the potential in all people