Collaborating to Drive the Creation of a New Ecosystem for NFTs and Digital Content
Mercari, Inc. (“Mercari”) announces that it has signed a basic agreement with YG PLUS, subsidiary of leading Korean talent agency YG Entertainment, on collaborative promotion to popularize NFTs and digital content.
In order to realize Mercari Group’s mission of “circulate all forms of value to unleash the potential in all people,” Mercari has continued to grow its marketplace app, which now boasts approximately 23 million monthly active users as well as a cumulative total of over 4.0 billion listings1. In January 2025, Mercari launched NFT marketplace Mercari NFT to facilitate a new form of value circulation, kicking off the company’s expansion into the digital marketplace business2.
1. As of September 2024
2. Mercari Launches New Marketplace Mercari NFT
https://about.mercari.com/en/press/news/articles/20250128_mercarinft/
YG PLUS is a subsidiary of YG Entertainment, a talent agency boasting numerous artists active worldwide, such as groups BLACKPINK and TREASURE. The company specializes in IP management and licensing and has produced and distributed various forms of content for fans all over the world.
Under this basic agreement between Mercari and YG PLUS on collaborative promotion to popularize NFTs and digital content, the two companies will promote the supply of NFTs and digital content related to YG Entertainment’s artists through the Mercari marketplace, including Mercari NFT, and work together to drive the creation of a new ecosystem.
Going forward, Mercari will continue to expand collaboration with various partners as it strives to accelerate the popularization of NFTs and digital content.