〜Mercari Forms Business Partnership With President Chain Store to Strengthen Crossborder Transaction Business〜
Mercari, Inc. (“Mercari;” headquarters: Minato, Tokyo; Representative Executive Officer and CEO: Shintaro Yamada) announces that it has formed a business partnership with the operator of 7-ELEVEN Taiwan, President Chain Store Corporation (“President Chain Store;” headquarters: Xinyi, Taipei; Chairman: Chih Hsien Lo), in order to strengthen its crossborder transaction business. Furthermore, starting today, users will be able to pick up items purchased on Mercari via crossborder transactions at over 7,000 7-ELEVEN Taiwan stores.
Background
As part of its global strategy, Mercari expanded its operations to Taiwan through crossborder transactions in August 2024.¹ Users residing in Taiwan are able to register for an account on Mercari (Traditional Chinese name: 美露可利) and purchase items listed in Japan via Mercari Web. Approximately one month since its launch, the service has exceeded 50,000 user registrations,² and many users in Taiwan are purchasing unique items from Japan that can only be found on Mercari.
7-ELEVEN Taiwan, operated by President Chain Store, has over 7,000 locations—the most out of all convenience store chains in Taiwan. With a rich variety of products and advanced, convenient services such as ATMs and storage, 7-ELEVEN Taiwan has become an indispensable part of daily life for many in Taiwan.
Now, to provide an even more convenient shopping experience, Mercari and President Chain Store have partnered to launch a convenience store pickup service, which is the method used by 80% of users in Taiwan to receive items purchased on e-commerce sites.³ Starting today, users can set their delivery method to “convenience store pickup” for items purchased on Mercari and pick up their items from any 7-ELEVEN Taiwan store. Additionally, through this business partnership, Mercari and President Chain Store plan to launch various joint campaigns and other initiatives to enhance convenience for users in Taiwan.
1. For more details, see here: “Mercari Expands to Taiwan With Crossborder Transactions” https://about.mercari.com/press/news/articles/20240829_crossborder/ (available in Japanese only)
2. As of September 2024
3. Source: InsightXplorer
Overview of Business Partnership (Scheduled to be implemented from October 2024 onward)
1. Launch convenience store pickup service for Mercari items across all 7-ELEVEN Taiwan stores
Starting October 24, 2024, users in Taiwan will be able to pick up items purchased via crossborder transactions on Mercari at all 7-ELEVEN Taiwan stores.
2. Launch various joint marketing campaigns
Plan and launch various marketing campaigns leveraging the strengths of Mercari and President Chain Store
3. Additionally, consider the creation of various new businesses leveraging the strengths of Mercari and President Chain Store, to enhance convenience for users in Taiwan
Launch of “11/11 Mercari Taiwan Opening Commemoration Campaign” For Double 11
Mercari will hold a “11/11 Mercari Taiwan Opening Commemoration Campaign” between October 24 and November 12, 2024, aligning with Double 11 2024. In commemoration of the partnership, the first 1,000 users residing in Taiwan to newly register an account on Mercari during the campaign period will receive a 100 TWD 7-ELEVEN Taiwan gift voucher. Users who set their delivery method for items purchased on Mercari to convenience store pickup will also receive a coupon for free coffee at 7-ELEVEN Taiwan stores. In addition, a sale titled Mercari Super-Size Sale will be held across all items on Mercari.
There will also be in-store advertisements placed in all 7-ELEVEN Taiwan stores throughout the campaign period.
For more details, see here: https://campaign.jp.mercari.com/pages/tw20241111/index.html
Mercari will continue to take on the world through its crossborder transaction business to create a global marketplace going forward.